A Safety Grylling For Air NZ Passengers
Air New Zealand has made another splash with its third innovative, celebrity airplane safety video. After previously calling on the characters from The Hobbit and the All Blacks rugby team to deliver a briefing, this time British outdoor survival expert Bear Grylls is the one taking the cabin through that all-important safety announcement.
We’re all familiar with the tired old charade of jet-lagged flight attendants waving their arms in the air, strapping on life jackets and blowing those whistles. It’s tough enough to stay awake, let alone pay attention.
Back in 2010 though, Air New Zealand decided to change all that. The airline drafted in their rugby side and a number of other famous faces to do things a little differently. The result was a disco-themed extravaganza that not only alerted fliers to the position of the emergency exits and how to stow their tray tables but, perhaps more importantly, had them glued to the screen. Watch the All Blacks on YouTube here.
Then came a flight aboard “Air Middle Earth,” as a bearded clan of elves and wizards walked passengers through the do’s and don’ts on-board. Not only are the videos fun, but they’re also proving to be valuable advertising for New Zealand as a destination.
Over 10 million YouTube hits later, and now it’s Grylls’ turn, as he appears in the beautiful scenery of the Routeburn Track in Fiordland to remind us all of the correct safety procedures aboard an Air NZ aircraft while also showcasing the area’s spectacular scenery. The Bear Essentials of Safety video has been online for less than a month, but it’s already racked up over 2 million hits. Proof that playing it safe doesn’t always have to mean taking the fun out of things.