Three hotels earmarked for Aussie launch
Hilton Worldwide has announced that it has brought its DoubleTree By Hilton brand to Australia for the first time with the launch of three DoubleTree by Hilton hotels in the Northern Territory on May 1.
Darwin and Alice Springs are the locations penciled in, as the company rebrands four former Intercontinental Hotel Group properties under the Hilton name. “We have been looking to enter into the Northern Territory for some time and are committed to making these properties the leading full-service hotels in the market,” said Ashley Spencer, vice president of Australasian operations for Hilton Worldwide.
One of ten chains under its banner, Hilton has sought to set DoubleTree by Hilton apart as warm, smart and comfortable. Guests are welcomed to the hotels with a warm chocolate chip cookie on arrival. Crabtree & Evelyn’s CITRON body care products are provided in each room and complimentary WiFi is available in public areas.
Hilton hopes to expand trade in Darwin, renowned for its easy-going approach to life, from the many visitors arriving to experience the outback of the Northern Territory and relax in the city’s hip surroundings. Two locations there will take on the DoubleTree name: the DoubleTree by Hilton Darwin hotel and the slightly larger DoubleTree by Hilton Esplanade Darwin, both with waterfront locations on Darwin’s Esplanade.
The third new DoubleTree property is in Alice Springs, located 1,500 km. south in the middle of Australia and famed for mining and its proximity to Uluru (formerly known as Ayres Rock). DoubleTree by Hilton Hotel Alice Springs features views of the spectacular MacDonnell Mountain ranges and is adjacent to an 18-hole golf course. A short walk to the center of Alice, the hotel is fully solar sufficient.
The fourth property to be rebranded is the Hilton Darwin hotel, with ocean views, located a short walk to the Darwin harbor area.