Virgin Australia has launched a points program for pets of the airline’s Velocity Frequent Flyer program. Velocity members will now earn 300 Points every time their dog or cat flies on Virgin Australia’s domestic network.
A special points bonus will be awarded to Silver, Gold and Platinum Velocity members with Platinum members earning as much as 600 points every time their pet flies.
“Virgin Australia flies almost 30,000 pets each year around Australia, and a large proportion are owned by Velocity members, so we know how important their companions are to them,” said Virgin Australia CEO Neil Thompson.
Virgin Australia has also launched a nation-wide competition to find an official pet ambassador for the program with entries being invited through the airline’s Facebook page.